Cecil Frank Real Estate

Stereotypes suggest that millennials are cheap, fickle and only make purchases online. But if your goal is to market to millennials, you’re better off not buying into these myths. It’s true that millennials – defined as those born between 1981 and 1996 – are highly educated and tech savvy, as they’ve grown up along with the advent of computers at home and in the workplace, as well as the Internet. What’s also true is that a core group of millennials, between ages 18 and 34, are starting to think about a place to live. Those who can afford it will be looking at their first home, likely investing in real estate for the first time. Surveys suggest that the majority of millennials will use a real estate agent when shopping for a home, but there are also more likely to begin their search online, which makes sense for a tech-savvy generation. Keep in mind that millennials are more likely to respond to online marketing and communications efforts as opposed to newspaper ads, flyers

Buying a new home can be stressful, even more so when you opt for a fixer-upper. But it’s something many potential homebuyers are considering, especially in a hot housing market like Toronto, where fixer-uppers can be much cheaper than an average home. Although it’s difficult to estimate the number of fixer-uppers in a big city, experts agree there is value to be found out there. That’s partly because in today’s busy society, many people simply don’t have the time or the inclination to take on a fixer-upper project. That means there’s less demand for fixer-uppers and therefore better prices. If you do take the plunge, here are some tips for turning that fixer-upper into a dream home. Plan Ahead Make sure you focus on your end goal. If the idea is to flip the property, concentrate on areas that are going to add the most value. For instance, an updated kitchen will add more value than air conditioning. Determine the scope of the project. How much can you do on your own and